| User Blox 4 |
|
- Put stuff here
|
Barack Obama  |
|
|
|
|
|
|
|
|
|
|
Rob Kailey is a working schmuck with no ties or affiliations to any governmental or political organizations, save those of sympathy.
|
|
Wed Sep 02, 2009 at 14:25:31 PM MST
|
Something I just stumbled across while out casting my net:
The problem with enormity in marketing is that it doesn't work. Enormity should pull at our heartstrings, but it usually shuts us down.
Show us too many sick kids, unfair imprisonments or burned bodies and you won't get a bigger donation, you'll just get averted eyes.
If you've got a small, fixable problem, people will rush to help, because people like to be on the winning side, take credit and do something that worked. If you've got a generational problem, something that is going to take herculean effort and even then probably won't pan out, we're going to move on in search of something smaller.
Not fair, but true.
As someone who spends a who lot of time on a kind of political marketing -- advocating for certain policies or legislation or ideas -- this strikes me as extremely true.
It's much easier -- and probably more effective -- to, say, advocate for funds to expand domestic freight track and get freight off the highway than it is to pass a bill that will reduce all carbon emissions in the country to a given level by a certain date. But if you string together 50 freight-track-like bills, you may reach the same place...
Thoughts? |
| Jay Stevens :: Working on small, fixable problems |
|
|
| Poll |
| Voting. Useful or not? |
|
|
|
Results
|
|